Part 1: Brainstorm
Below are some idea I had for brand and the ad/gif:
- use toy car and edit to make it seem like a full size car (maybe a sports car – ferrari, etc.)
- powerade – hand grabbing it, light streaks to show “power” coming from bottle into the hand -> “feel the power”, “power up”
- apple vs windows – long waiting lines for help or on hold w tech support vs not waiting bc system is good
- gatorade -> hand grabbing, thunder connects hand and bottle -> “fuel like a god”, “god fuel”
I really liked the idea of taking something small or miniature then editing it to look like a full size object.
Part 2: Process Work
Here are the original photos I used.
I originally planned on using this picture:
But trying to remove all the lines would take too much time. I tried cropping but it was too low resolution. I found an old picture I took in NYC which had really nicely shaped clouds. It was a high resolution photo, so cropping that area worked(A). However, using only that small part did not show symmetry and balance, so I copy and pasted it to create radial balance, and using clone stamp tool and brush to make certain parts look different. (B)
Since I did not have a full gatorade bottle, I decided to edit the picture to look full. I used the pen tool to create the lightning bolt shape then filled it with dark orange, then brought down the opacity, and did the same for the logo on the bottle.
When I first started the gatorade ad, I began with a hand grabbing the bottle, and a lightning strike (A). I wanted the sky to be a background to give a heavenly effect (reference to god), but the light from the thunder blended in with the blue skies so I inverted it.(B) I made the background black and white, and I achieved the look I got. While working on the final touches, I remembered about the painting, “The Creation of Adam” by Michelangelo. It represents God and Adam. I decided to change the hand gesture from grabbing the bottle to one similar to God’s in the painting.